The mindset, beliefs, and emotional intelligence of a leader not only influences their decision-making but also sets the tone for the growth of the company.
Not only from a client acquisition perspective, but also internally — the team culture.
Today, I wanted to speak about certain pitfalls and how they hold the company back on growth.
1) Your weekly schedule is a mess, and it shows
One of the best habits I started was to create a weekly schedule and honour it. Because how often do you feel like you don’t have enough time in the day? Almost always.
For me, my progress was halted because I did not prioritise effectively. You’re always going to have a list of 100 things that you feel you need to get done. The real question is, “Which items on that list actually move you forward?”
You’ll quickly realise the power that saying NO has.
I’d rather do the simple things really well than try to do too much and drop the ball on all of it.
So if you’re in a season like me, my main focus is growing Convertquests’ client list. There’s a lot of options to do that. But what can I do really well, and do well consistently? — key word “consistently.”
Many would start with email marketing, blog posts, short form content, long-form content, paid ads, SEO, engaging on social media, starting a Facebook group, running a webinars, doing flyers —
The list never stops… unless you FOCUS.
- What works best for you?
- Which type of media allows you to best connect with your audience, based on your current strengths?
- What can you stay consistent with, that won’t seem impossible to maintain after 90 days?
What works best for me is:
- Short form content on IG
- Long form via Podcast episodes
2) Mastery of self
After having a clearer understanding on the activities you need to focus on weekly —
Comes dialling in your habits.
Why? Because it’s no use you stick to a schedule for only 30 days — you’re playing the long-game.
Your habits could be:
- How you train your mind: Which good material are you consuming, so you can trigger your creativity and have good things to share?
- Do you operate from a schedule or task list?
- How much rest are you getting?
- Do you honour your alarm clock?
- Do you have set production hours? Time blocks to do deep work?
Don’t have a calendar or written task list? I bet you’re forgetful and feel you don’t get stuff done.
Don’t have production hours? I bet you get distracted all the time, and time passes you by.
You work at first mastering yourself, so you can become the right person who can tackle the activities with the right mind.
3) Your role in the company
Are you still doing everything client related yourself? Sometimes the hardest thing is to train someone competent and delegate work to them — especially work you know you’re good at doing.
But does this create a “feast and famine” cycle because you have to hop from marketing and sales into client delivery, then hop right back because now you need money coming in again?
Huge pitfall.
Learn to train and delegate. The better you do that the easier it will be for you to start trusting in your team.
Once you’re hiring A–players and putting them in the right seats, you have a clearer head to work on the business.
So there are 3 categories that you can look at:
- Learning to prioritise and focus
- Building better habits
- Learn to delegate so you can work on the business
If you’d like to work with my me and my firm, you can apply here:
See you on the inside.
— Justin