Back to blog
2 min read

Value creation and the skills to market high-value expertise

Listen to the podcast episode below:

Overview of this epsiode:

Producing revenue is the by-product of value creation.

Knowing this, you’d want to stack up all the right components together to create value that’s recognized by the right people.

In today’s episode, I discuss 3 fundamental steps that you can take to create recognizable value.

What’s cool about this approach is that it also builds you long-term leverage.

Leverage is great when it comes to the units of energy your marketing and sales teams need to hit their KPIs.

Aspects like:

  • How engaged your audience is with you
  • How well conversations are received
  • How many objections you receive when an offer is made etc

Creating recognizable value is an important thing to get right. Listen in as I address the subject.

— Justin