Listen to the podcast episode below:
Overview of this epsiode:
In today’s economy, potential clients are buying much slower than they used to 2-3 years ago.
What that means is that prospects will take longer to consider their options — they’ll do more research to understand your reputation.
From there, they’ll try figure out if they can trust you or not.
That means “transactional” selling will become less effective as time goes by.
It’s not just about producing “leads” in an economy like this.
Professionals who can build and develop RELATIONSHIPS have higher chances of winning new clients.
Relationships where trust, belief, and certainty are being solidified.
How do you get this right on a marketing and sales level?
This episode of the podcast addresses a few principles to get started.
— Justin